Business as usual just doesn’t work when cracks have opened in the foundations of the economy. To help figure out how winners are succeeding and seizing opportunities in this challenging time, IBM recently undertook a study to determine what distinguishes outperforming companies right now. We identified 61 companies in diverse sectors as early winners, based on 2008 data, and we studied the strategies that were enabling them to thrive.

Our findings, supported by our experiences with our clients, revealed the following three main characteristics common to these winners.

• They focus on value without sacrificing long-term goals, which means they always evaluate cost reductions in a strategic context and with a clear focus on their core.
• They exploit opportunities unique to the downturn, which can mean anything from using adversity to gain new customers to pressing forward with innovation.
• They act quickly, with an agility that lets them keep pace with, or move ahead of, rapid changes in the business environment.

Read more at Forbes

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